Yesterday I was contacted by a brand consultant who is doing some work for a wine merchant. He wanted to pick my brains. The conversation got me thinking about brand management, and specifically the management of a wine retail brand. Two of the strongest wine retailer ‘brands’ in the UK are Majestic and Berry Bros […]
1 France While France and Italy compete for the top wine production region of the world they are also reducing wine production every year. France has lowered production by 11% since 2007. Major Grapes Merlot, Grenache 3 Spain Spain is home to the largest vineyard acreage in the world. Despite this fact, Spain also has […]
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